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Evolve a strategic positioning map or tool(s) to enable critical analysis of the business processes and activities towards the achievement of the current strategic posit.
Evolve a strategic positioning map or tool(s) to enable critical analysis of the business processes and activities towards the achievement of the current strategic posit.
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Task 2 - Possible Solution 2.3: Critically analyse, interpret and produce an evaluation of the existing organisational strategic position and progress towards achieving the existing strategy. Use at least three recognized strategic tools. You are required to make use of different tools to analyse your organisational position against its competitors Ansoff Matrix Positioning Mp What is your organization currently doing to improve its current position of Answer: Using Ansoff Matrix assist for evaluating our strategic options to achieve our target of increasing sales 10% annually. To know what improves than others what others improves than us, where us from our goals Market Penetration: Adding new line High Technology ..... Security solutions) on 2020 This gave us comparative advantage over the rest of the distributors and this lead to increase our market share and Sales percentage 6%. Also decreasing ....... the other products give us competitive advantage than other distributors. Product Development: Deploying Promotions, Events and market campaigns this leaded to increase market share and sales percentage for our current Products (Cisco, Dell, APC, Linksys and Honeywell). Market Development: since our business type is B2B we discovered new market segments (system ..... ...... companies), at the same time our Expansion plan in GCC market already started (Dubai office opened in Q1) by completing our expansion plan end of Q4 we expect to achieve our Aims for this year Diversification: at the same time we hiring new products we target new customer segments outside main cities such as retails market throw offering new run rate items (Linksys-APC- NEC), not depending on the key customers in the main cities, this give us advantage than others High Technology Ingram Blics High Prices Logicom Technolo Low Prices incode Pionar Wars Low Technology Table 4 (Al Jammaz positioning map) 706 - Strategic Direction Final Assignment Structure & Format 2021 14 From the above map we can see that Al Jammaz technology combines the advantage of modem products and the advantage over other distributors make the company on this position on the map. While other competitors have the same products Quality, but the competitiveness is less than us(Logicom and Ingram Micro) This as result of the company's ability of using a strategy of (cost of leadership), by relying on selling large volumes to maintain the profit levels set by corporate level. From the above map we can see also other distributor have some advantage in prices(Incube. Netways) But they don't provide the same quality of technology products such we provide to our
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