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Ex. 2 - Ch 5 Unruh Company reports the following results for the month of November: Sales (10,000 units) $600,000 Variable costs 420,000 Contribution margin

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Ex. 2 - Ch 5 Unruh Company reports the following results for the month of November: Sales (10,000 units) $600,000 Variable costs 420,000 Contribution margin 180,000 Fixed costs 120,000 Net income 60.000 Management is considering the following independent courses of action to increase net income. 1. Increase selling price by 10% with no change in total variable costs. 2. Reduce variable costs to 62% of sales. 3. Reduce fixed costs by $30,000. Instructions If maximizing net income is the objective, which is the best course of action

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