Examine and discuss the key challenges relating to corporate responsibility and the ethical views adopted by firms; relating to your chosen industry. From your research of the industry, analyse and explain how firms within your chosen industry are creating sustainable practices in comparison to their competitors and why the firms have opted to applying these practices (include discussion if the practices are newly adopted and not previously existing). Make recommendations for firms in the industry to show they are being more ethical by taking into account multinational considerations (identify any differences in national culture which may affect differing ethical philosophies)