examine the social media presence of two companies operating in the same market and prepare a brief presentation on each company's use of social media. . First, choose two competing companies in the same market, e.g. soft drinks, brand management, financial services, etc. As much as possible, try to ensure that this is a comparison of companies that do similar things. Two companies that produce motorcycle tires could be a great choice while a company that produces bicycle tires and a motorcycle tire company would be an awkward pair. . . Second, review and take notes on how each company uses social media-whenever possible compare on at least two platforms (Twitter, Facebook, Instagram, etc) Fourth, prepare a brief (1:30-2:00) long presentation in which you talk about how each company projects an online presence through social media. You might discuss how the companies operate or speak across different platforms (how one company uses Twitter differently from Instagram, for example) as well as how the companies you are comparing differ on the same platform (how do their two Twitter presences compare, for example).