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examine why two local companies with similar product lines use different levels of advertising as part of their marketing communications mix.
examine why two local companies with similar product lines use different levels of advertising as part of their marketing communications mix.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
