Example of a great submission - Bank XXX was using market intelligence to determine customer issues, developing products to address them and using artificial intelligence (AI) to design copy. My insight is that Bank XXX is developing a competitive advantage by leading the way in the area. Their use of creative research, their quick to market processes and their superior programs addressed emerging trends and issues. Maintaining this approach will gain market attention and response, and potentially build customer loyalty and advocacy. (3-4 sentences). Article / Source included. Handed in on time, sent to classmates on time, addressed assignment requirements, clearly written and presented to the class, ready to answer questions. (This is a great candidate for any company as they can research, write, think, present, works well with others and respects deadlines)