persuasive argument for moving forward with your research.

Statement of the business problem that includes a dependent and independent variable.

A review of the literature that includes at least four references to published resources that includes both primary and secondary data (articles, annual reports, company websites, industry surveys)

An analysis of the research strategy you will use to determine whether you will move forward with adding online services (survey, focus group, observation, content analysis, case studies etc.)

A conclusion that explains the importance of moving forward with your research.