Examples of $\_\_\_\_\_\_\_\_\_\_$ include: $"$To be the happiest place on earth"$($Disney$),$Helping People around the World Eat and Live Better$($Kraft Foods$),$ and $"$To become the number one or number two in every market we serve $"($General Electric$).$

a$.$ vision statements

b$.$ mission statements

c$.$ strategic objectives

d$.$ operational objectives