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Examples of fads include the Hula-hoop, Pet Rock, Pokmon, the yo-yo, and Beanie Babies. A fad product usually doesn't have much utility, which is one
Examples of fads include the Hula-hoop, Pet Rock, Pokmon, the yo-yo, and Beanie Babies. A fad product usually doesn't have much utility, which is one of the reasons sales drop quickly after the initial public fascination subsides. Which is a characteristic of fads? They can move through the entire cycle in weeks. They typically register a gradual and unpredictable spike in sales. They peak slowly but then register a rather abrupt decline. They stay in the maturity stage for decades. OO
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