Exercise 1 Think about your own business, or take as an example a business that you are interested in. List all of the potential primary and secondary target audience types there might be for that brand and add interests for each. Write down what their interests might tell you about their online habits. Exercise 2 You have been given a budget of 25K to run a display advertising campaign. You have been told to advertise on PC, mobile, and tablets. After some research, you realize the majority of your target audience uses Android smartphones. Devise a budget plan and apportion budget to each of the above elements accordingly. Exercise 3 You are now working with a smaller budget of ESK-E10K for your display advertising campaign. The likes of a HPTO are not feasible at this stage. What are the alternative options and strategies you can undertake for display advertising