Exercise 12-12 Volume Trade-Off Decisions [LO12-5]

Benoit Company produces three productsA, B, and C. Data concerning the three products follow (per unit):

	Product
	A				B				C
Selling price	$	75.00			$	64.00			$	66.00
Variable expenses:
Direct materials		22.50				15.00				12.00
Other variable expenses		22.50				33.00				34.20
Total variable expenses		45.00				48.00				46.20
Contribution margin	$	30.00			$	16.00			$	19.80
Contribution margin ratio		40	%			25	%			30	%

The company estimates that it can sell 900 units of each product per month. The same raw material is used in each product. The material costs $3 per pound with a maximum of 5,400 pounds available each month.

Required:

1. Calculate the contribution margin per pound of the constraining resource for each product.

2. Which orders would you advise the company to accept first, those for A, B, or C? Which orders second? Third?

3. What is the maximum contribution margin that the company can earn per month if it makes optimal use of its 5,400 pounds of materials?