Exercise 12.6 SALES BUDGET Exercise 12.6 Suzy's Boutique sells high end fashion accessories for smart phones imported din rect and Xperia. For each device Suzy offers a choice of two cases; costume or jewel-en aay are the first things that consumers forego when interest rates increase. Therefore, Suzy has decided to decrease the price on the Xperia models due to slow sales. She esti not plan to change the pricing of the other products. Italy. She is currently selling products to fit four popular devices; iPhone 4, iPhone y to Suzy's first year of operation and while sales have been steady she is concerned about the that a modest increase (from the latest quarter) for sales units of 5% for the iPhone models uxu antici 2% increase in the other lines is a realistic target for the last quarter of the year. In additions 20% decrease in the sales price of each model may stimulate demand for this product. Suz slow sales. She estimates that y des Actual financial data for the first three quarters is shown below: Current selling price iPhone 4 iPhone 5 Galaxy Xperia Costume $30.00 32.00 28.00 25.00 Jewel $50.00 75.00 55.00 60.00 5 2 2 3