Exercise 1-33 (Algo) Cost Data for Managerial Purposes (LO 1-3) One of the major activities of the City Art Museum (CAM) is a Neighborhood Outreach Program, which was developed both as a public service and to market the museum and its other programs. One of the Outreach offerings, which is popular with both city and suburben residents, is the weekly Evening Lecture Series. The Series provides lectures on local art and history in various locations throughout the greater metropolitan area. A new museum director has been hired with the goal to make the museum more self-sustaining and less reliant on donations and govermment grants. One of the director's first actions was to ask the museum staff to put together detailed financial information on the individual activities. The result, shown in the accompanying table, indicates that the series operates at a loss. The museum director is considering a proposal by the head of the Neighborhood Outreach Program to keep the Evening Lecture Secies but expand it by offering a Weekend Lecture Series as well. The Weekend Series would be offered in a single location downtown near the museum itself. The program head estimates that the attendance of the combined Series (Evening and Weekend) would be double that of the current Evening Series. The revenue of the combined Series would be 90 percent higher because of some price discounts that would be offered. Because the Weekend Series would be new, a more intensive advertising campaign would be required. The director estimetes that advertising costs for the combined Series would be 150 percent higher than their current level. Lecturer fees and expenses Wit increase by only 75 percent, because of the larger rooms used on the woekend. Staff operating costs will increase by 25 percent Rental costs for the Weekend Series wil be $12,300 annually. Total food and boverage costs will increase by 60 percent with the new Series. The larger program will require an increase in Museum ovechead of $8,300. Allocated museum overhead for the Required: a. Using the worksheet below, detemmine what will be the contibution of the expended lecture series given these estimates. Using the worksheet below, determine what will be the contribution of the expanded lecture series given these estimates. Complete this question by entering your answers in the tabs below. Are there other factors the director should consider before making a decision