Exercise D8-19

Luis Herrera, an up-and-coming fashion designer, created a new line of mens fashion socks in response to the growing number of celebrities who are expressing their individuality by replacing traditional navy and black socks with brighter colors and bold patterns. At a sales price of $10.00 per pair, Luis estimates monthly sales volume will be 20,000 pairs. Variable product costs will be $6.50 per pair and fixed overhead will be $1.60 per pair. Half of the fixed overhead is directly traceable to the new sock line. To promote the socks, Herrera proposes a $0.50 per pair commission to the companys salespeople and a $10,000 per month advertising campaign. In compliance with corporate policy, the socks will also be allocated $25,000 in fixed corporate support costs.