EXERCISES

Complete the following exercises and check your work with selected representative answers at the bottom of this page.

Refer to the BASE table below. What is the numeric value of BASE $($Book Shelf, Filing Cabinet$)?$ What does it mean?

Refer to the SUPPORT table below. What percentage of customers $($of the $400)$ purchased Filing Cabinets?

You want to identify the office product pair $($product A$,$ product B$)$ which correlates to the strongest predictor of what someone will purchase $($product A$)$ given that they have already purchased another product $($product B$).$ Which table will you consult $($BASE$,$ SUPPORT, CONFIDENCE, or LIFT$)?$

Refer to the CONFIDENCE table below, as well as the BASE and$/$or SUPPORT tables above. Calculate the value for CONFIDENCE $($Book Shelf, Desk Lamp$).$

Refer to the LIFT table below. Which LIFT value represents the greatest positive impact that purchase of one product will have on another? What is the product pairing for this value $($Product A$,$ Product B$)?$ What does this value mean?

Prompt

After completing the exercises $($and checking selected answers below$)$ submit a posting addressing either or both of the following prompts:

Share a question you have about the exercises, the concept itself, or mechanics of the technique

Share an observation, key learning or insight about the concept of Market Basket Analysis