EXERCISES & Connect All applicable Exercises are included in Connect. (LO 1-1) 1-23. Value Chain and Classification of Costs Apple Inc. incurs many types of costs in its operations. Required For each cost in the following table, identify the stage in the value chain where this cost is incurred. Stage in the Value Chain Cost 1. Programmer costs for a new operating Marketing Production 3. Customer service system - Costs to ship computers to customers - Call center costs for support calls _ Salaries for employees working on new product designs _ Costs to purchase advertising at university stores Costs of memory chips to make computers 4. Research and development 5. Design 6. Distribution