EXERCISES Group B Sustainability 927 E15-23B Identify impact of sustainability efforts (Learning Objective 1) Sustainability involves more than just the impact of actions on the environment. The ple bottom line recognizes that a company has to measure its impact on the economy, the environment, and society for its long-term economic and social viability. To follow are examples of green initiatives recently undertaken at Ford Motor Company. For each example, indicate whether the impact of this initiative would be primarily economic, env ronmental, or social. a. Made goal to reduce CO2 emissions in new vehicles by 30% b. Affiliates of the Ford Volunteer Corps gave over 112,000 volunteer hours to community, targeting everything from schools to soup c. Became national sponsor of the Susan G. Komen Race for the Cure d. Trained suppliers' workers in human rights via outreach programs, and as a result kitchens was ranked first in CRO Magazine's Best Citizens List e. Expanded global markets to gain market share in more international countries f. Planned to introduce plug-in hybrid electric vehicles that run on advanced ithium ion batteries Planned to focus on increasing repertoire of small-to-midsize vehicles to respond to consumer demands in an effort to gain market share Product strategy includes advancement of technology in order to reduce greenhouse gas emissions and improved fuel economy g. h. i. Founded Ford Volunteer Corps in response to natural disasters j. In a recent year, earned its highest net income in a decade k. During the annual Global Week of Caring, 46,000 hours were contributed to volunteer projects like cleaning up highways Introduced Ford Driving Skills for Life, which educates teens about safe driving practices I. Planned to aggressively restructure in order to operate profitably at the current rate of consumer demand in light of the difficult economic times and the rising costs of fuel commodities m