Exescise 3 APPLICATION Marketing Scenario B: You are a suppler of a product line. Given the information below, answer each of the questions asked. You are given the following information (2017 Annual: Price per Unit Packaging per unit Depreciation Mant and Equipment Rent s25.00 S 5.00 $25,000 Advertising Direct Labor per unit Royalties per unit Total Units Sold $15,000 S8.00 $2.00 10,000 ss0,000 Your firm's Total Assets are $400,000 with total equity of $75,00o. Using the Contribution Margin PRICE PER UNIT METHOD, make the calculations indicated below (a formulae and calculations must be shown0n this exercise you don't need COGS; you are using VC per unit from the Price per unit method). Set up your Price Per Unit Performance template (See handout-Total Sales vs. Price per Unit a Method) b Calculate your fim's Breakeven Point in Dollar Sales and in Units Sold. (continues from previous page) Convert your Price per Unit Performance Assessment to an Income Statement based on Tetal Sales Prepare your 2017 Income Statement (based on total Sales) e Calculate your firm's Breakeven Point in Dollar Sales and in Units Sold b (continues from previous page) Convert your Price per Unit Performance Assessment to an Income Statement based on Tetal Sales Prepare your 2017 Income Statement (based on total Sales) d. Asume you want to increase your advertising expenditures by four percent of Total Sales for the coming year. If price and all other operating expenses remain unchanged, what is your new Breakeven Sales in dollars figure? Assume that the total industry's (2017) sales figure for your product line is $1,200,000 and your fim's 2016 sales in units were 9,600, what is the firm's market share % of the industry's total sales-and your firm's 2017 sales growth rate percentage? e