INSTRUCTIONS

Read the case study, "Under Armour's Strategy in 2020: Can it Revive Sales and Profitability in its Core North American Market?" (Case-8) in the textbook. The case study can be found on page C-86 in the textbook.

Create a 3 page assignment that goes into Under Armour and the case.

Reflect on the case and discuss your thoughts.

I don't need all 3 pages but I do need help since I only have until tomorrow to finish this. I am completely lost on what to do here. I can send a PDF of the case study.

Under Armours Strategy in 2020: Can It Revive Sales and Profitability in Its Core North American Market?

Arthur A. Thompson, The University of Alabama