Exhibit $4$ presents many questionnaire during the survey conducted such as $,1.$ Are you, or is any member of your immediate family employed in any of the following? a$.$ Market Research Company b$.$ Beverages Company c$.$ News Media $-$ Television, Radio, Newspaper $,2.$ Do you prefer to drink packed juices? $,3.$ Please tell me the level to which the Chief Wage Earner $($Father $/$ Mother $/$ Husband$)$ of your household is educated? By Chief Wage Earner I mean the person who contributes the most to the household expenditure $,4.$ Please tell me the current occupation of the Chief Wage Earner $($Father $/$ Mother $/$ Husband$)?,5.$ Age of the Respondent $,6.$ Gender $,7.$ Respondent Profession $,8.$ Respondent Education $($ Tick the highest level attained$),9.$ Family Annual Income level $($lakhs$),10.$ Do you own a home $,11.$ When you think of juices, which brands are you aware of$?,12.$ What are the places from whereyou buy juices? $,13.$ For each of these brands how likely are you to buy them? Please rate on scale of $1$ to $71$ Unlikely $7$ Highly Likely $,14.$ Please read the following statements carefully and indicate the response that most nearly reflect your opinion like strongly agree, agree, neither agree or disagree, disagree, strongly disagree : I read the ingredients mentioned on the pack, I try out new food joints very often, We use a lot of ready$-$to$-$eat foods in our household $,$Frozen foods account for a large part of the food products I use in our household, I try to avoid food products with additives, I take regular health check$-$ups, I often choose food$/$beverage because they contribute to weight control, I eat a lot of greens $($spinach$,$ methi$)$ and vegetables When I see a new brand on the shelf, I often buy it just to see what it$$s like, I compare product information labels to decide which brand to buy $,$I read the information sheet given at grocery malls $,$I am the kind of person who would try any new product once, I exercise regularly $,$ I use the coupons in the information sheet given at grocery malls, I buy and stock up products when they are on sale $,$ I notice when prices of items that I buy change $,$I work more than $12$ hours every day, I like the challenge of doing something new, I like ready to eat foods and eat them often Among items of same quality, I often buy the lowest cost item.

Based on the course materials, evaluate the questionnaire provided. Discuss each section, and assess validity and reliability. What are the advantages and disadvantages to the format employed in the case study? How would you change it$?$ Why?