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Exhibit TN - 4 Evaluation of Growth Options Option 1 ( 8 - oz . ) 6 SKU to Supermarket Reference 2 0 Supermarket Chains
Exhibit TN Evaluation of Growth Options
Option oz SKU to Supermarket Reference
Supermarket Chains
Regions
Ad Plan $ per region per annum text, Option
Sales units per annum text, Option
Slotting fees $ per Chain per SKU text, Supermarket
GrossOperating Profit $ formula units sold $ contribution per unit
Less Ad Costs Regions
Less Incremental SGA $K sales $K mkt text, Option
Less Slotting Fees Chains, SKU per Chain
Trade Promotion Expense supermarkets in NE in West, times annually
Less Broker's Commissions of sales formula MSP units sold
Net Profit
Sales Growth $ Market Share sales growth MSP units sold
#DIV of supermarket yogurt sales last year
#DIV supermarket yogurt oz sales last year
Option oz SKU to Supermarket
Supermarket Chains
Regions
Ad Plan $ per region per annum text, Option
Sales units per annum text, Option
Slotting fees $ per Chain per SKU text, Supermarket
GrossOperating Profit $ formula units sold $ contribution per unit
Less Ad Costs Regions
Less Incremental SGA Half of Option One text, Option
Less Slotting Fees Chains SKU
Trade Promotion Expense Chains x per annum text, Option Supermarkets
Less Broker's Commissions $ of sales formula MSP units sold
Net Profit $
Sales Growth Market Share sales growth MSP units sold
#DIV of oz yogurt sales nationally last year
Option Multipack
Ad Plan text, Option
Sales units per annum text, Option
Free Cases slotting fee $ of Manufacturer Sales net of broker fees
GrossOperating Profit #REF!
Less Ad Costs
Less Free Cases formula m units sold MSP
Less Broker's Commissions $ of sales formula MSP units sold
Net Profit #REF!
Sales Growth Year $ Market Share sales growth MSP units sold
#DIV of natural foods channel last year
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