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Explain cultural factors and social factors influencing consumer behavior. Give one (1) example for each factor. Explain the five buyer decision process below. Problem recognition
- Explain cultural factors and social factors influencing consumer behavior. Give one (1) example for each factor.
- Explain the five buyer decision process below.
Problem recognition
Information search
Evaluation of alternatives
Purchase Decision
Post-purchase behavior
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The detailed answer for the above question is provided below Cultural Factors Influencing Consumer Behavior Culture Culture refers to the shared beliefs values customs and behaviors of a particular so...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
