Explain how the Peloton bike is positioned in the market. Discuss techniques of building brand equity. Which brand elements would be most useful in differentiating the Peloton bike from competitors? Explain the brand promise of the Peloton bike. Explain the organization's market classification (leader, challenger, follower, or nicher). Select one and omit the others. If it is not the industry's market leader, which firm is the leader? Explain its strengths and weaknesses. Explain the current life cycle stage (introduction, growth, maturity or decline) of the peloton bike. Select one stage to discuss and omit the others). Is the Peloton bike classified as a convenience, shopping, specialty, or unsought good? Select one qnd omit the others. (Ch. 13)