Please watch the following video: Apple's Social Media Strategy - https://www.youtube.com/watch?app=desktop&v=5D1vqQSS21U and answer the following questions:

1. Apple has been criticized for the control they extend over their ability to comment. Is this a good strategy? Explain why Apple is so focused on control.

2. Compare Apple's use of social media to their competitors (think of Samsung, Huawei, Microsoft, Google, etc.). How do they differ?

3. Discuss the advantages and disadvantages of Apple's use of social media.