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explain how the product is branded. While doing so including the following elements. What is the brand name for the product? How is the product
explain how the product is branded. While doing so including the following elements.
- What is the brand name for the product?
- How is the product branded (that is, individual family brand, company brand, sub-brand)?
- What role does the brand play in the brand portfolio?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
