explain please.

Question 9 1 pts The Home Helpers Company (a tool company) hired the Homestead Brothers to promote their products. The Homestead Brothers have a home-improvement television show on a popular home improvement cable network and they are recognized by people all around the world. They upload pictures of themselves using the Home Helpers tools and their followers see the name Home Helpers on the Homestead Brothers posts. Which aspect of social media engagement does this relationship represent? O The education effect The information effect The network effect O The connected effect O The excitement effect