Questions attached in image. Need answer and explanation.

1) Channel strategy is closely related to promotional mix selection. Please explain what

push strategy is (2.5 points), what pull strategy is (2.5 points), and what will be the most

effective promotional mix for pull strategy and push strategy, respectively (2.5 points

each).

2) At a price of $2.00 each, SHAPE magazine sells 1 million copies of its magazine targeted

to young women seeking a healthier lifestyle. If the price per issue is increased to $2.50,

only 500,000 copies would be sold. From the information provided here, what is the price

elasticity of demand for SHAPE magazine? (6 points) To increase revenues, would you

recommend increasing or decreasing the price (please explain why)? (4 points)