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Explain the components of e-commerce solutions provided by Amazon and other third-party providers. Identify opportunities and risks associated with these solutions.
- Explain the components of e-commerce "solutions" provided by Amazon and other third-party providers.
- Identify opportunities and risks associated with these "solutions."
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
