Question
Explain the concept of globalization as it relates to marketing. Describe two benefits of globalization for an organization focused on both local and global growth.
Explain the concept of globalization as it relates to marketing. Describe two benefits of globalization for an organization focused on both local and global growth. Support your ideas by citing thestudy materials.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
