1. Explain the concept of organizational mission and how it influences goal setting and planning. .
2. Describe and explain the importance of contingency planning, scenario building, and crisis planning for today's managers.
3. Define the components of strategic management and discuss the three levels of strategy.
4. Explain the strategic management process.
5. Summarize how SWOT analysis can be used to evaluate a company's strengths, weaknesses, opportunities, and threats.