Question
Explain the concept of showrooming and webrooming behaviour among shoppers. Imagine that you have been hired as the store manager for Rebel Sport in Rundle
Explain the concept of showrooming and webrooming behaviour among shoppers. Imagine that you have been hired as the store manager for Rebel Sport in Rundle Mall. Your boss thinks that showrooming and webrooming behaviour pose a significant threat to the success of in-store sales, explaining to you "Shoppers who come in storewill just google a better price while they are here, buy the product online, and waste our time" and "the shoppers in our store have already googled and researched the products they want before they come into the store, so I am wasting money on sales staff who are trained to educate and advise shoppers". First, explain what showrooming and webrooming behaviour is. Do you agree with your boss's perspective? If so, how can you overcome this threat? If you disagree, explain why. As part of your answer, you should draw upon your knowledge of consumer journeys.
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