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Explain the economic meaning of your quantitative results. The First National Bank received 3 , 0 0 0 inquiries following the latest advertisement describing its
Explain the economic meaning of your quantitative results.
The First National Bank received inquiries following the latest advertisement describing its month IRA accounts in the Boston World, a local newspaper. The most recent ad in a similar advertising campaign in Massachusetts Business, a regional business magazine, generated inquiries. Each newspaper ad costs $ whereas each magazine ad costs $a Assuming that additional ads would generate similar response rates, is the bank running an optimal mix of newspaper and magazine ads? Why or why not?b Holding all else equal, how many inquiries must a newspaper ad attract for the current advertising mix to be optimal?
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