1. Explain the importance of understanding your target audience when developing a marketing communication strategy.
2. Provide three examples of innate needs and three examples of acquired needs of consumers that can be addressed through marketing objectives.
3. List three ways to set marketing objectives so that it will influence consumer decision-making through appealing to the motives of the consumer.
4. Outline thebuying process of the consumerin a business-to-consumer (B2C) buying situation.
5. Explain the different roles within a B2B buying centre
6. List two key features of a marketing policy and procedures