1. Explain the issue of spillover effects and the attitude-behaviour link in behaviour change interventions. Describe and discuss positive spillover as well as negative spillover behaviour, with reference to proenvironmental behaviour and other social marketing causes, using examples throughout your discussion.
2. Food Waste is an important issue that has significant environmental and social implications, given one third of all food is lost or wasted worldwide. On average, in Australia one in five shopping bags of food is thrown in the bin, which amounts to $3,800 worth of groceries per household each year. Your task is to encourage a reduction of food waste within your country among its citizens and residents. Using the Theory of Planned Behaviour, develop and describe a marketing programme that is aimed at reducing the issue of Food Waste in Australia, clearly highlighting each component of the theory.
3. Describe the elements of informational and structural behaviour change strategies. Using examples, explain how social marketers can adopt elements of informational and structural strategies in an attempt to change people's behaviour in relation to climate change.