Question
Explain the overall importance of marketing research. Please share an example of a company that has failed to do marketing research. Explain what the company
Explain the overall importance of marketing research. Please share an example of a company that has failed to do marketing research. Explain what the company did wrong and make certain to define the problem.
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
