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If you have a chance to launch an new product line as sportswear for H&M, how will you introduce your products in both physical stores

If you have a chance to launch an new product line as sportswear for H&M, how will you introduce your products in both physical stores and ecommerce platform? For physical part, describe the store experiences and the product display. (should conform with H&M current situation) For ecommerce platform, describe the advertisement strategies. (no need to conform with H&M current situation). This question has two parts. The answer should include the two parts in the same time. No need credible sources to support the sentences, but the points should be feasible without controversial.

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