Question
Explain the reasons why Interactive Media has become such a potent medium for doing effective advertising. 3. When you look at the whole picture
Explain the reasons why Interactive Media has become such a potent medium for doing effective advertising.
3. When you look at the whole picture of consumer market, and you look at all demographic changes, why is it that internet-based advertising has surpassed Television advertising in terms of dollars spent by advertisers?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Interactive media has emerged as a powerful tool for effective advertising due to several key reasons 1 Engagement Interactive media allows for direct engagement with consumers Unlike traditional form...
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Step: 2
Step: 3
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
