Question
Explain the role of the following types of data sources in the budget development process. a. Competitor research b. Customer or supplier research c. Declared
Explain the role of the following types of data sources in the budget development process.
a.Competitor research
b.Customer or supplier research
c.Declared commitments in areas of operation
d.Financial information from suppliers
e.Financial proposals from key stakeholders.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
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