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Explain the strategic importance and economic value of information in gaining insight into the marketplace and customers. Select an industry of choice and discuss how
Explain the strategic importance and economic value of information in gaining insight into the marketplace and customers. Select an industry of choice and discuss how you will use the information and insight about customers and the marketplace to develop and sustain a position of competitive advantage. Please support your point of view with valid academic base research information, references and examples. Please share sources of references and research.
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