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Explain the Upstream and Downstream partners in the channels of distribution and their role in the supply chain of Johnson & Johnson - Tylenol Product

Explain the Upstream and Downstream partners in the channels of distribution and their role in the supply chain ofJohnson & Johnson - Tylenol Product only. Describe in terms of Supply and Demand.Identify the distribution strategyJohnson & Johnson uses (is it exclusive, intensive, or selective. (

Supply Side

Describe and identify the Key Suppliers forJohnson & Johnson Tylenoland the role each plays. For example, consider the following:

  • Does your company have one (or a few) suppliers that represent a significant amount of their total supply chain?
  • Does your company own any businesses that supply parts or components to your product's business?
  • How does the current global situation impact your supply chain?

Demand Side

Describe the Distribution Partners (key intermediaries) that provide key services and expertise betweenJohnson & Johnson Tylenoland customers, and the role(s) they play. For example, consider the following:

  • How does your company sell your product? - direct sales force, sales agents/brokers, independent sales representatives, etc. Identify and explain their value to the company.
  • Does your company use distributors and/or wholesalers as part of the distribution strategy?
  • Does your company sell to customers through large retailers?
  • How does the current global situation impact your key intermediaries?

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