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Explain what is servicescape Purpose of services Role of service environments - message, attention and effect Why are cues from servicescape essential for services?
- Explain what is servicescape
- Purpose of services
- Role of service environments - message, attention and effect
- Why are cues from servicescape essential for services?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
