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Explain why marketing managers should understand consumer behavior. Analyze the components of the consumer decision - making process. Identify the types of consumer buying decisions

Explain why marketing managers should understand consumer behavior.

Analyze the components of the consumer decision

-

making process.

Identify the types of consumer buying decisions and discuss the significance of consumer involvement.

Please explain why marketing managers must know and understand consumer behavior.

What are the psychological factors that influence

/

affect consumer buying decisions?

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