Question
Explain why puffery is excluded from advertising law that states the only product claims that can be considered deceptive are those that are factually false.
Explain why puffery is excluded from advertising law that states the only product claims that can be considered deceptive are those that are factually false.
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Puffery refers to exaggerated or subjective claims made in advertising that are not intended to be taken literally and are unlikely to deceive consume...Get Instant Access to Expert-Tailored Solutions
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Get StartedRecommended Textbook for
International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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