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explained that it was currently undergoing systems upgrade, thus, some food items were not available. Taking advantage of the situation, KFC reacted with the hashtag

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explained that it was currently undergoing systems upgrade, thus, some food items were not available. Taking advantage of the situation, KFC reacted with the hashtag #chicken sad? reminding customers that KFC also serves chicken which they can enjoy. While some praised the idea , many were turned off by it. There were many online bashers that criticized KFC for they did not like the idea of using Jollibee's situation as an opportunity to grab its customers. KFC later on removed the online ad. Question: What is the social responsibility of entrepreneurs 0r advertisers to customers based on the examples given in the article? 3 points (Please refer to RUBRICS below for scoring)

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