Explanation for space matrix

FP Conservative 7.0 Aggressive 5.0 CocaCola 1.0 CP IP -7.0 -5.0 -3.0 -1-0.0 1.0 PepsiCOo 5.0 7.0 Dr Pepper -3.0 -5.0 Defensive -7.0 Competitive SP PepsiCo Coca-Cola Dr Pepper X Axis 1.4 -0.5 -5.0 Y Axis 1.0 1.0 -3.0 Internal Analysis: External Analysis: Financial Position (FP) Stability Position (SP) Operating Expenses Rate of Inflation Cost of Goods Sold NOUT Technological Changes Net Income Demand Variability wowi N Revenue Competitive Pressure Inventory Turnover Ease of Exit from Market Financial Position (FP) Average 4.0 Stability Position (SP) Average -3.0 Internal Analysis: External Analysis: Competitive Position (CP) Industry Position (IP) Pricing Strategy - 2 Growth Potential Product Quality Financial Stability Customer Loyalty - 1 Ease of Entry into New Market WWNUT D Product Variety N Resource Utilization Product Portfolio -1 Profit Potential Competitive Position (CP) Average -2.0 Industry Position (IP) Average 3.4