Explore the Internet

Visit theGap Inc.and read each of the following sections on the website:

• About (Brands, Leadership, History, and Diversity)
• Sustainability (Strategy, Highlights, People, Environment)
• News (Company, Values, Technology, People, Design, Press Releases)

After you have read the information about the company, visit the website for each of the three main divisions of the company (use your search engine to find them):

• The Gap
• Banana Republic
• Old Navy

Observe the six elements of the retail mix - merchandise assortment, pricing, communication mix, store design and display, customer service, and location - offered by each of the stores.

• 1.4: Types of Retailers

Answer the following questions about the types and segments of retailers:

1. Each of the company's retail chains can be categorized under different types of retailers. Industry Canada segments retailers into two major types of retailers. Which types does each retail chain fall under?
2. Each of these retail chains can then be segmented in several ways. Go to theNorth American Industry Classification System(NAICS) and select one additional way each retail chain can be segmented?
3. Each retail chain can now be segmented by the type of retailer. How would you categorize the Gap, Banana Republic, and Old Navy by type of retailer? Explain your reasons for classifying each chain.
4. Each retail chain can now be segmented by the type of merchandise offered. How would you categorize the Gap, Banana Republic, and Old Navy by type of merchandise offered? Explain your reasons for classifying each chain.

HELLO! ALL INFORMATION IS THERE. WHAT ELSE DO YOU NEED BECAUSE THAT'S ALL THE INFORMATION NEEDED TO DO THIS QUESTION. THANKS