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Explore the value/usefulness of using perceptual process models to explain consumer behaviour. Give a a detailed answer explaining: what the perceptual process models are how
Explore the value/usefulness of using perceptual process models to explain consumer behaviour. Give a a detailed answer explaining:
- what the perceptual process models are
- how do they help explain consumer behaviour
- advantages of using this model to explain consumer behaviour
- disadvantages of using this model to explain consumer behaviour.
- conclusion
(give references for the answer)
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
