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exploring various sources of representation errors as well as measurement errors. Pretend you are an audience researcher working at a TV or streaming network such
exploring various sources of representation errors as well as measurement errors. Pretend you are an audience researcher working at a TV or streaming network such as ABC, NBC, CNN, Bravo!, PBS, Netflix or Hulu. Select a single show on the network.
- State the network and the show you're evaluating.
- Pretend you are researching viewer satisfaction of the show for age groups 26-45 and 46-65.How would you approach and recruit respondents for a viewer satisfaction survey?
- What questions would you ask tomeasure their satisfaction?
- What types of errors should you keep in mind to capture the level of satisfaction as accurately as possible?
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