Researcher often are particularly interested in the subset of a market that contributes most to sales (for

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Researcher often are particularly interested in the subset of a market that contributes most to sales (for example, heavy beer drinkers or large-volume retailers). What type of sampling might be best to use with such a subset? Why?

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:47 AM

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Researcher often are particularly interested in the subset of a market that contributes most to sales (for

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Business research methods

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