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External Analysis of PetValu in the US Identify the external opportunities and treats Customers - identify existing and potential customer segments, size, profit and growth
External Analysis of PetValu in the US
- Identify the external opportunities and treats
- Customers - identify existing and potential customer segments, size, profit and growth potential, motivation, legal issues, bargaining power
- Channels - identify the various channels of distribution available in this industry
- Competition - identify the key current and future competitors
- Industry - size, growth, structure, entry barriers, distribution, trends, events, developments, key success factors
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
